Everywhere you go you’re bombarded with discounts, special offers, and other catchy and innovative alliterations that all basically say the same thing - buy me. The consumer electronic and personal technology segment specifically, sees entire product ranges being refreshed, older stock being sold off at rock bottom prices and buzzwords flying about like nobody’s business. For the everyday buyer, this amounts to being stuck in a maze of choices, with no clear indication of what’s good, what’s value for money, and what isn’t. You and I alike, spend the few precious holidays we get with our families at the local electronic mall, gawking at all the goodies, listening to all the sales pitches that every mall employee is only too eager to subject you to, getting more confused by the minute about which to buy. So how do we go from feeling like the little white mice that are made to run mazes in labs, to informed customers? Reading and surfing helps, but everything you’ll find online is usually outdated in months, and sometimes weeks or days during festival season.
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